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HCU Google Update
The HCU Google update (pronounced «hoo-see») marks a fundamental change in the algorithm used by Google for prioritizing content on websites, moving away from solely SEO-optimized content toward content tailored with users’ needs and adds value. In the end, certain websites have seen their increase in visibility following HCU while others experienced decline – leading to debate between digital marketing professionals about its effectiveness and fairness.
Google’s Helpful Content Update was intended to stop the proliferation of poorly-written, keyword-stuffed content while prioritizing quality information that aids searchers in their queries. Therefore, sites that focused on driving high numbers of visitors with low-quality articles that are heavy with keywords will see their search rankings and their visibility decrease, whereas websites that focussed on the user experience by creating helpful and relevant content to their users would experience an increase in both rankings and search visibility on Google.
Ascertaining what qualifies as «helpful» content is often subjective and leaves digital marketers as well as SEO experts worried about possible biases that could be incorporated into the algorithm. In addition, many critics say the importance of helpfulness may result in favoring particular websites and perspectives over others and limit the diversity of search results. Yet most webmasters and SEO experts believe that the HCU Google update is an important step towards bettering the search result by focusing on the user’s intent and providing worth.
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In the meantime, as Google continues to roll out its HCU update, SEOs must remain aware of any modifications to Google’s algorithm to ensure that their sites continue to rank effectively. For 2024, that means reviewing existing content and adapting the content to ensure it is in line with HCU requirements – for example, revising old articles, reviving blog posts, or incorporating multimedia components in their content.
SEOs should monitor their traffic and rankings on Google Analytics 4 regularly as updates such as fundamental algorithm updates or HCU algorithm changes could necessitate quick adjustments to their strategies to keep their websites ranking well with Google. By doing this, SEOs can quickly adapt their strategies to make sure they continue to rank their websites with its algorithms.
And last, but not last, but certainly not least, it’s important to note that Google’s former HCU system no longer stands as an entirely independent system that impacts sites two times a year; rather it has become part of their core ranking algorithm that runs continuously, meaning specific rankings drops could no longer be associated directly to HCU, but rather an element of a multitude of signals incorporated in Google’s main algorithm.
